A concert takes visitors to new places
The unique experience in the Dortmund Concert Hall lifts visitors out of their seats and symbolically takes them on a musical journey. For the 2020 season, the Concert Hall wanted a campaign that tied in with the successful “Seelenflug” concept from 2019 while providing fresh inspiration.
Every single sequence tells one of these journeys, putting the listener under its spell through the interplay of music, acoustics and audience. Visitors are lifted into a dream world. The concept allows for individual sequences to be loaded with different content and to be communicated across as many channels and touchpoints as required.
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