Evolution from a needle manufacturer to the hub of the textile world
Groz-Beckert is the world market leader in the production of industrial machine needles. These have been produced by the Swabian family-owned company with a global presence for over 150 years.
But Groz-Beckert has never stood still. To show who the company is today, we have sharpened the brand and developed the brand experience holistically – on the way to the future of the textile world.
Groz-Beckert has always been a guarantor of the highest quality and precision. In the age of globalization and digitalization, a further role is now being added: that of an ally. Groz-Beckert enters into an open dialogue with customers and partners. To build trust. To share and to grow knowledge. And face challenges together.
What Groz-Beckert is already living out together with many players in the textile world should continue to make its mark on the market – and carry the brand into the future: Groz-Beckert is a hub for dialogue and innovation.
"We unite the textile world, so we can move forward together."
Together with Saatchi & Saatchi Pro, Digitas Pixelpark, Performics and other experts from the Publicis Groupe, we have been entrusted as a “Power of One” team to shape the further development of the Groz-Beckert brand.
Our partnership is designed for the long term and is growing continuously. The success factors: always interdisciplinary and consistently collaborative with the team of Groz-Beckert.
From the development of the strategy and the corporate design to new internal and external communication and worldwide trade fair appearances, right through to packaging, media, sales and future topics – with our comprehensive range of services for marketing and business, we help to continue the Groz-Beckert success story.
In Barcelona at the leading global trade fair ITMA, Groz-Beckert appears with its revised brand for the first time: with a new stand architecture that takes account of the sharpening of the brand as well as the new corporate design and communication.