M03 comp v001 rgb kl

Dortmund Concert Hall

Resonance chamber for heart and soul

Sector

  • Arts & culture

Services

  • Messaging and claims
  • Brand identity
  • Dynamic design guidelines
  • Brand implementation
  • Brand communications (internal and external)

The situation

Only Dortmund sounds like this The Dortmund Concert Hall (KHD) offers an incomparable field of tension. The best artists in the world with demanding programs, encounter an enthusiastic public in an unusual location and share unique musical moments with excellent acoustics.

Our strategy

We create resonance chambers for heart and soul, from flights of fancy to raptures of the deep. At KHD, music becomes a living, extraordinary experience: The guests leave the hall changed, they are emotionally moved and intellectually stimulated - each in their own way, time and again.

Video is loading…

Our process

From the start, there was a close interlinking between strategy and creation, as well as between client and MetaDesign. Starting the design discourse early led to intensive dialogs which were held with a lot of enthusiasm and passion. It was precisely this collaborative and personal exchange which brought both sides as well as ultimately the development of the design forward.

Designrouten-KHD
IMG 0221
IMG 0195
Folie24

Our solution

The design translates the experience of sound in the concert all to the visual level. The core element is a resonance frame which can be used in a variety of ways. Together with a strong typography, accent color cyan and a flexible layout principle, a concise brand identity is produced. The current campaign enacts the various emotions of the sound experience and allows the listener to form an image.

20190318 KHD Poster Chaos Headline
20190318 KHD Poster Freude Headline
20190318 KHD Poster Herzklopfen Headline
20190318 KHD Poster Schönheit Headline
20190318 KHD Poster Stille Headline
20190318 KHD Poster Wut Headline
190503 MD Global KHD Slides2
Meta Design KHD Plakate

Need more information?

Contact MetaDesign Düsseldorf +49 211 69 07 87 21