Metadesign Embark Brand Graphics


The sooner a new brand can connect with its audience, the better its chances for success.


  • Technology & telecommunication


  • Positioning
  • Brand identity systems (CI/VI)
  • Brand communications (internal and external)

Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play.

The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.

Metadesign Embark Website Design
Metadesign Embark Brand Graphics 2
Metadesign Embark Branded Tote Bag Design
Metadesign Embark Brand Guidelines
Metadesign Embark Dog Dna Test Kit Packaging Design
Metadesign Embark Dog

"MetaDesign did an absolutely amazing job of distilling our thoughts and plans for Embark. We're thrilled with the final product, and would definitely recommend Meta to anyone looking for help in creating a cutting-edge brand."

Dr. Spencer Wells, Co-Founder and Chief Product Officer

Metadesign Embark Dog Dna Test Kit Packaging Photography

Need more details?

Contact MetaDesign San Francisco +1 415 293 23 40