The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.
Embark
The sooner a new brand can connect with its audience, the better its chances for success.
Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play.
"MetaDesign did an absolutely amazing job of distilling our thoughts and plans for Embark. We're thrilled with the final product, and would definitely recommend Meta to anyone looking for help in creating a cutting-edge brand."
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