Lacoste
Lacoste needed to renew its desirability and reaffirm its difference beyond the polo shirt and the crocodile.
Based on the aesthetic constants of 80 years of Lacoste silhouettes, a consistent brand identity and language were created and shared with all partners to guide creation and communications.
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Contact MetaDesign Lausanne mail.lau@metadesign.com +41445603431