Metadesign Lacoste Colours Rules


Lacoste needed to renew its desirability and reaffirm its difference beyond the polo shirt and the crocodile.


  • Luxury & lifestyle


  • Positioning
  • Messaging and claims
  • Brand identity systems (CI/VI)
  • Brand communications (internal and external)

Based on the aesthetic constants of 80 years of Lacoste silhouettes, a consistent brand identity and language were created and shared with all partners to guide creation and communications.

Md Web Cases Lacoste 07
Metadesign Lacoste Brand Purpose Brochure Design
Metadesign Lacoste Brandbook Brochure Design
Metadesign Lacoste Purpose
Metadesign Lacoste Brand Language


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