Experience Strategy

MetaDesign: Engage customers strategically.

Experience Strategy helps cultivate transformative customer-brand-connections.

Experience Strategy integrates elements of user experience (UX), customer experience (CX), and brand strategy to shape the overall perception and emotional connection customers have with a brand. By strategically designing experiences that exceed expectations, Experience Strategy helps drive customer satisfaction, advocacy, and business success.

Experience Strategy cases

Cencora

  • Brand strategy
  • Brand identity
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Cuisinart

  • Brand strategy
  • Positioning
CUI 01 Hero Banner 2560x1440

Flexcon

  • Brand strategy
  • Brand identity
FLX 01 Hero Banner 2560x1440

Airtel

  • Brand strategy
  • Brand identity
Airtel Website Case Visuals 230210

BrainCheck

  • Brand strategy
  • Brand design
BRC 13 Case Half Width Merch 2560x1920

Siemens

  • Brand strategy
  • Brand design
Teaser Flugzeug

Raimondi

  • Brand strategy
  • Brand design
RAI 01 Hero Banner 2560x1440

Innomotics

  • Naming
  • Brand design
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Porsche

  • Brand strategy
  • Brand identity
POR CD 23 Image 2

heybee

  • Naming
  • Brand identity
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Deutsche Telekom – Magenta Blossom

  • Microsite & content development
  • Brand experience
Magenta Blossom 23 8 2023 7 von 66

Great Dane

  • Brand strategy
  • Brand identity
GD PR Asset 1 2x

Avenel

  • Naming
  • Brand identity
Avenel2

Cognizant

  • Brand identity systems (CI/VI)
Cognizant book

Heidelberg Materials

  • Brand strategy
  • Naming
Heidelberg materials design silo truck 01

New York Philharmonic

  • Brand identity
  • Brand implementation
Metadesign-new-york-philharmonic-taxi-top-ad-design

23andMe

  • Brand identity
  • Dynamic design guidelines
Metadesign 23Me 08

Berlin & Beyond

  • Brand identity
  • Brand communications
Metadesign Berlin And Beyond Brand Graphics Thumbnail

Center of Digital Health Innovation at UCSF

  • Positioning
  • Brand identity
Metadesign Cdhi Ucsf Brand Identity Design

San Francisco Ballet

  • Brand identity
  • Brand implementation
Metadesign San Francisco Ballet Dancer

INNIO

  • Web design
  • Brand communications (internal and external)
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Inkling

  • Employer branding
  • UI/UX design
Metadesign Inkling Brand Signage Design

University of California

  • Web design
  • Product prototyping
Metadesign-ucsf-website-thumbnail_bearbeitet

Propeller

  • Messaging and claims
  • Brand communications
Metadesign Propeller Brand Image

Near Future Summit

  • Purpose, mission, vision
  • Brand identity
Metadesign Near Future Summit Brand Graphics Thumbnail

Zags

  • Brand identity
  • Web and app design
Metadesign Zags Keyvisual Logo

Texture

  • Naming
  • Brand identity systems (CI/VI)
Metadesign Texture Brand Guidelines Design

Kohler

  • Naming
  • Brand identity systems (CI/VI)
Metadesign Kohler Karbon Brochure Design

Keyssa

  • Web and app design
Metadesign Keyssa Brand Imagery

Highway1

  • Brand identity systems (CI/VI)
Metadesign Highway1 Brand Guidelines Design

GetSafe

  • Dynamic design guidelines
Metadesign Getsafe Packaging Design Exterior

Fuze

  • Positioning
  • Brand identity systems (CI/VI)
Metadesign Fuze Desktop And Mobile Website Design Thumbnail

Coca-Cola

  • UI/UX design
Metadesign Coca Cola Freestyle Interface Design 1

Embark

  • Positioning
  • Brand identity systems (CI/VI)
Metadesign Embark Brand Graphics

Earth Friendly Products

  • Messaging and claims
  • Brand identity
Metadesign Earth Friendly Products Ecos Laundry Detergent Packaging 2

ChatWork

  • Positioning
  • Purpose, mission, vision
Metadesign Chatwork Brand Graphics Design Hero Alt

Henkel

  • Positioning
  • Dynamic design guidelines
220728 HEN Web Case Images Layouts image Teaser

Haufe Group

  • Brand strategy
  • Brand design
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Tonhalle-Orchester Zürich

  • Purpose, mission, vision
  • Brand identity
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Aide suisse à la montagne

  • Messaging and claims
  • Brand identity
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Volkswagen

  • Brand identity
  • Spatial design
Folie02

Geely Galaxy

  • Brand identity systems (CI/VI)
Geely-Galaxy-Header

Li Auto

  • Brand identity
  • Retail design
Li auto Header

ECARX

  • Brand strategy
  • Positioning
ECARX Cover

Chasing lucky rabbits

  • Packaging design
Year of Rabbit-Header

Volkswagen ID. BUZZ

  • Brand identity systems (CI/VI)
  • Brand design
Screenshot 2023 09 28 at 5 49 44 PM

Coffee commune

  • Packaging design
Coffee commune Hero

Assura

  • Brand strategy
  • Brand identity
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Deutsche Telekom

  • Brand identity
  • Packaging design
Thumbnail Case GBA 01 Liquid swirl3 01

TK Elevator

  • Brand strategy
  • Positioning
Tke tower

Vontobel

  • Brand identity
  • UI/UX design
07 Metadesign Vontobel Brand Identity Car Tweezy Design

hansgrohe

  • Purpose, mission, vision
  • Brand identity
Thumbnail image hansgrohe Web Case 3 1

Deutsche Telekom

  • UI/UX design
  • Innovation and service design
201109 DBEX Case Header

Volkswagen

  • UI/UX design
  • Brand communications
Cube Case bearbeitet

Climeworks

  • Brand strategy
  • Positioning
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Volkswagen China

  • Brand identity
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Deutsche Telekom

  • UI/UX design
  • Digital design
1x1 Content Post Case 1

Fortis

  • Brand strategy
  • Positioning
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Yves Saint Laurent Beauty

  • Positioning
  • Brand identity
Ysl header 2

Origo

  • Brand identity
  • Packaging design
Rebrand Origo Thumbnail 1

Groz-Beckert

  • Positioning
  • Spatial design
01 190515 GB Web Case Layouts

R+V Versicherung

  • Brand strategy
  • Brand identity
RV Header

Making the difference: Sonoton Music

  • Brand strategy
  • UI/UX design
SON Hero

Avacon

  • Positioning
  • Market and brand equity insights
XXL Avacon image5

Ionity

  • Positioning
  • Naming
Ionity km 10

DiDi Chuxing

  • Brand identity
  • UI/UX design
Rebrand Di Di Thumbnail

Coccinelle

  • Positioning
  • Brand identity
Metadesign Coccinelle Packaging Bags

Whoohoo

  • Positioning
  • Brand identity systems (CI/VI)
Bildschirmfoto 2018 12 06 Um 15 28 21

Das WeltAuto.

  • Positioning
  • Naming
DWA Case 1

Jaeger-LeCoultre

  • Brand identity
  • Brand implementation
Metadesign Jaegerlecoultre Anchor Design

Deutsche Telekom

  • Brand strategy
  • Web design
DT CSR Thumbnail

E.ON

  • Brand identity
  • UI/UX design
Eon Bag Small

Lacoste

  • Brand identity
  • Brand communications
Metadesign Lacoste Colours Rules

B. Braun

  • Positioning
  • Brand governance
MD Web Cases bbr 2

Turnitin

  • Brand strategy
  • Brand identity systems (CI/VI)
Microsoft Teams image 3

Kunsthalle Bremen

  • Brand identity
  • Spatial design
Ikonen Case ADC2020 WB

MetaProfiler by MetaDesign

  • Study
Conversation Branding_Studie Preview

Parmigiani

  • Brand identity
  • Brand communications
Metadesign Parmigiani Monogram

DHL

  • Brand architecture
  • Brand governance
1200 2133 DHL Poster update

Carl F. Bucherer

  • Positioning
  • Brand communications
Md Web Cases Cfb 170110 1

Signage: Deutsche Telekom

  • Spatial design (retail, trade, signage)
MDDUS_DTAG_Signage15

EG.D

  • Brand identity systems (CI/VI)
  • UI/UX design
Egd header 01

De Grisogono

  • Brand identity
  • Brand communications
Metadesign Degrisogono Keyvisual

Partner

  • Positioning
  • Brand identity systems (CI/VI)
MD Web Cases PCO

Kärcher

  • POS design
  • Web and app design
Karcher Advertising 3

Dortmund Concert Hall

  • Brand implementation
  • Brand communications
01 Case Header KHD2020 meer 2880x1620

Konzerthaus Berlin

  • Positioning
  • Brand identity
Konzerthaus-Berlin-Markenauftritt-2

SRC:CLR

  • Positioning
  • Brand identity systems (CI/VI)
Metadesign Srcclr Brand Graphics Thumbnail

Quotient

  • Brand identity
  • Dynamic design guidelines
MD Web Cases Quotient 05

La Mobilière

  • Brand identity
  • Dynamic design guidelines
Mob Case 11

Kuoni

  • Positioning
  • Brand identity systems (CI/VI)
Md Web Cases Kuoni 01

Dortmund Concert Hall

  • Brand identity
  • Brand communications
M03 comp v001 rgb kl

Young Investors Organization

  • Brand identity
  • Brand implementation
Md Web Cases Yio 01

Cembra Money Bank

  • Brand identity
  • Brand implementation
Md Web Cases Cembra 02

The Boston Consulting Group

  • Brand identity systems (CI/VI)
Metadesign thebostonconsultinggroup design

dormakaba

  • Positioning
  • Brand communications
MD_Web_Cases_DOK_3_2

Adam Riese

  • Positioning
  • Naming
Adam riese logo xl

Morel

  • Positioning
  • Purpose, mission, vision
Metadesign Morel Keyvisual Woman

Automatic

  • UI/UX design
  • Web and app design
Metadesign Automatic Brand Identity Design Thumbnail

Jura Materials

  • Messaging and claims
  • Brand communications
Md Web Cases Jura 011

NZZ

  • Brand identity systems (CI/VI)
Nzz01

Ex Libris

  • Brand identity
  • Brand implementation
Md Web Cases Ex Libris 01

swissnex

  • UI/UX design
  • Web and app design
Metadesign Swissnex Wall Illustration Design

Ammega

  • Positioning
  • Naming
MD Web Cases Ammega 190705 2

ARAG

  • Brand identity
  • Brand implementation
MDDUS_ARAG2

Deutsche Telekom

  • UI/UX design
Telekom markenzertifikat header 02

GESTE Engineering

  • Brand identity systems (CI/VI)
Metadesign Geste Visual Identity

Loylogic

  • Messaging and claims
  • Brand communications
Md Web Cases Loylogic 06

FIND

  • Brand identity
  • Brand communications
Mdge Web Cases Find 05

Walser Privatbank

  • Positioning
  • Dynamic design guidelines
Md Web Cases Rbk 01

Financial Engines

  • Brand identity
  • Brand governance
Metadesign Financial Engines Website Design

TrueFacet

  • Brand identity systems (CI/VI)
  • Packaging design
Metadesign Truefacet Website Design

ERGO

  • UI/UX design
  • Motion design (A/V)
Ergo header 02

Parship

  • Positioning
  • Brand portfolio and architecture
Parship XL Logo

Smartenergy

  • Positioning
  • Brand identity
SEN Webcase 1

AOK

  • Brand strategy
  • Brand identity
AOK Relaunch Pressebilder 18

graubünden

  • Brand strategy
  • Brand portfolio and architecture
MD ZUR Web Case Graubuenden 09 1

Virtual Brand Space: Kärcher

  • Spatial design (retail, trade, signage)
Kaercher GM2

Retail concepts: Volkswagen

  • Spatial design (retail, trade, signage)
  • Event
201020 13 Street Pillon 1

Citystore: Volkswagen

  • Spatial design (retail, trade, signage)
  • Event

Hybrid exhibition design: Groz-Beckert

  • Spatial design (retail, trade, signage)
16 190515 GB Web Case Layouts10

Saurer

  • Brand strategy
  • Positioning
MDZH 4 Teaseri

Körber

  • Positioning
  • Brand architecture
MD ZUR Web Case KOE 220421 msi

Liebherr

  • Motion design (A/V)
  • Brand implementation
XXL 3900px

University of St.Gallen

  • Brand architecture
  • Brand identity systems (CI/VI)
Bildschirmfoto 2022 09 13 um 13 13 53

Raiffeisen

  • Brand architecture
  • Employer branding
RAI Teaser 22111012

Baloise

  • Positioning
  • Market and brand equity insights
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Lucerne Festival

  • Brand strategy
  • Positioning
MD ZUR Web Case LFE 221103 19

Accelleron

  • Brand strategy
  • Positioning
MD ZUR Web Case Accelleron 221024 435

SIG

  • Brand strategy
  • Positioning
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AOK

  • Spatial design (retail, trade, signage)
AOK Bundesverband Web 04

Roarington

  • Purpose, mission, vision
  • Naming
Roarington teaser Web Spatial

MediaMarkt

  • Brand strategy
  • Brand design
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Munich Security Conference

  • Brand identity
  • Interaction and experience design (UI/UX)
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Passugger

  • Brand strategy
  • Brand identity
APM Case Images 240325 16

Roast & Host

  • Positioning
  • Naming
Teaser

Topik

  • Positioning
  • Naming
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Strenger

  • Brand strategy
  • Brand identity
Strenger Teaser 1

Sorell

  • Brand strategy
  • Brand identity
Meta Design Sorell Teaser small 05

Schweizer Paraplegiker-Gruppe

  • Brand identity
Teaser