210125 AB Before Afters Seite 17
Avenel2
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Creativity with the power to transform

See how the work we have done for our clients and partners across industries, regions, and markets has shaped their future and set them up for long-term sustainable success.

Our Work

AmerisourceBergen

  • Brand strategy
  • Brand identity
210125 AB Before Afters Seite 12

Avenel

  • Naming
  • Brand identity
Avenel2

Great Dane

  • Brand strategy
  • Brand identity
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Cognizant

  • Brand identity systems (CI/VI)
Cognizant book

New York Philharmonic

  • Brand identity
  • Brand implementation
Metadesign-new-york-philharmonic-taxi-top-ad-design

23andMe

  • Brand identity
  • Dynamic design guidelines
Metadesign 23Me 08

Berlin & Beyond

  • Brand identity
  • Brand communications
Metadesign Berlin And Beyond Brand Graphics Thumbnail

Center of Digital Health Innovation at UCSF

  • Positioning
  • Brand identity
Metadesign Cdhi Ucsf Brand Identity Design

San Francisco Ballet

  • Brand identity
  • Brand implementation
Metadesign San Francisco Ballet Dancer

Inkling

  • Employer branding
  • UI/UX design
Metadesign Inkling Brand Signage Design

University of California

  • Web design
  • Product prototyping
Metadesign-ucsf-website-thumbnail_bearbeitet

Propeller

  • Messaging and claims
  • Brand communications
Metadesign Propeller Brand Image

Near Future Summit

  • Purpose, mission, vision
  • Brand identity
Metadesign Near Future Summit Brand Graphics Thumbnail

Zags

  • Brand identity
  • Web and app design
Metadesign Zags Keyvisual Logo

Texture

  • Naming
  • Brand identity systems (CI/VI)
Metadesign Texture Brand Guidelines Design

Kohler

  • Naming
  • Brand identity systems (CI/VI)
Metadesign Kohler Karbon Brochure Design

Keyssa

  • Web and app design
Metadesign Keyssa Brand Imagery

Highway1

  • Brand identity systems (CI/VI)
Metadesign Highway1 Brand Guidelines Design

GetSafe

  • Dynamic design guidelines
Metadesign Getsafe Packaging Design Exterior

Fuze

  • Positioning
  • Brand identity systems (CI/VI)
Metadesign Fuze Desktop And Mobile Website Design Thumbnail

Coca-Cola

  • UI/UX design
Metadesign Coca Cola Freestyle Interface Design 1

Embark

  • Positioning
  • Brand identity systems (CI/VI)
Metadesign Embark Brand Graphics

Earth Friendly Products

  • Messaging and claims
  • Brand identity
Metadesign Earth Friendly Products Ecos Laundry Detergent Packaging 2

ChatWork

  • Positioning
  • Purpose, mission, vision
Metadesign Chatwork Brand Graphics Design Hero Alt

Tonhalle-Orchester Zürich

  • Purpose, mission, vision
  • Brand identity
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Schweizer Berghilfe

  • Messaging and claims
  • Brand identity
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Volkswagen

  • Brand identity
  • Spatial design
Folie02

Volkswagen China

  • Brand identity
JETTA Thumbnail

Assura

  • Brand strategy
  • Brand identity
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Deutsche Telekom

  • Brand identity
  • Packaging design
Thumbnail Case GBA 01 Liquid swirl3 01

TK Elevator

  • Brand strategy
  • Positioning
Tke tower

Valio

  • Packaging design
Valio Thumbnail

Vontobel

  • Brand identity
  • UI/UX design
07 Metadesign Vontobel Brand Identity Car Tweezy Design

hansgrohe

  • Purpose, mission, vision
  • Brand identity
Thumbnail image hansgrohe Web Case 3 1

Deutsche Telekom

  • UI/UX design
  • Innovation and service design
201109 DBEX Case Header

Volkswagen

  • UI/UX design
  • Brand communications
Cube Case bearbeitet

Climeworks

  • Brand strategy
  • Positioning
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Volkswagen China

  • Brand identity
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Deutsche Telekom

  • UI/UX design
  • Digital design
1x1 Content Post Case 1

Fortis

  • Brand strategy
  • Positioning
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Yves Saint Laurent Beauty

  • Positioning
  • Brand identity
Ysl header 2

Origo

  • Brand identity
  • Packaging design
Rebrand Origo Thumbnail 1

Groz-Beckert

  • Positioning
  • Spatial design
01 190515 GB Web Case Layouts

R+V Versicherung

  • Brand strategy
  • Brand identity
RV Header

Making the difference: Sonoton Music

  • Brand strategy
  • UI/UX design
SON Hero

Medgate

  • Brand identity
  • Dynamic design guidelines
MD Web Cases MED Broschueren

Avacon

  • Positioning
  • Market and brand equity insights
XXL Avacon image5

Ionity

  • Positioning
  • Naming
Ionity km 10

DiDi Chuxing

  • Brand identity
  • UI/UX design
Rebrand Di Di Thumbnail

Coccinelle

  • Positioning
  • Brand identity
Metadesign Coccinelle Packaging Bags

Whoohoo

  • Positioning
  • Brand identity systems (CI/VI)
Bildschirmfoto 2018 12 06 Um 15 28 21

Das WeltAuto.

  • Positioning
  • Naming
DWA Case 1

Krebsliga

  • Brand identity
  • Brand communications
MD Web Cases KLS 2

Jaeger-LeCoultre

  • Brand identity
  • Brand implementation
Metadesign Jaegerlecoultre Anchor Design

Deutsche Telekom

  • Brand strategy
  • Web design
DT CSR Thumbnail

E.ON

  • Brand identity
  • UI/UX design
Eon Bag Small

Lacoste

  • Brand identity
  • Brand communications
Metadesign Lacoste Colours Rules

Porsche

  • Brand identity systems (CI/VI)
Porsche Cd Launch 2017 Webcase 03

Deutsche Telekom

  • Employer branding
  • Brand communications
01 Fototapete

Meizu

  • Positioning
  • Brand architecture
00 Meizu Vi Thumbnail 03

TARGOBANK

  • Market and brand equity insights
181004_Targo_Pressemitteilung_Print_ooh_alle

Deutsche Telekom

  • Positioning
  • Naming
Messe

B. Braun

  • Positioning
  • Brand governance
MD Web Cases bbr 2

Bucher

  • Positioning
  • Messaging and claims
MD Web Cases Bucher 03

Turnitin

  • Brand strategy
  • Brand identity systems (CI/VI)
Microsoft Teams image 3

Deutsche Telekom

  • Positioning
  • Brand help desk
MDDUS_DTAG_Connecting2

Kunsthalle Bremen

  • Brand identity
  • Spatial design
Ikonen Case ADC2020 WB

MetaProfiler by MetaDesign

  • Study
Conversation Branding_Studie Preview

Parmigiani

  • Brand identity
  • Brand communications
Metadesign Parmigiani Monogram

Volkswagen

  • Spatial design
  • POS design
2016 11 15 VW Beijing Experience Center 0001 v6 HI RES

DHL

  • Brand architecture
  • Brand governance
1200 2133 Dhl Poster

Carl F. Bucherer

  • Positioning
  • Brand communications
Md Web Cases Cfb 170110 1

Deutsche Telekom

  • Spatial design (retail, trade, signage)
MDDUS_DTAG_Signage15

Deutsche Telekom

  • Spatial design (retail, trade, signage)
MDDUS_DTAG_Signage15

EG.D

  • Brand identity systems (CI/VI)
  • UI/UX design
Egd header 01

De Grisogono

  • Brand identity
  • Brand communications
Metadesign Degrisogono Keyvisual

Partner

  • Positioning
  • Brand identity systems (CI/VI)
MD Web Cases PCO

Kärcher

  • POS design
  • Web and app design
Karcher Advertising 3

Dortmund Concert Hall

  • Brand implementation
  • Brand communications
01 Case Header KHD2020 meer 2880x1620

Raiffeisen

  • Positioning
  • Brand identity systems (CI/VI)
Md Web Cases Raiffeisen 05

BYTON

  • Naming
Image6

Konzerthaus Berlin

  • Positioning
  • Brand identity
Konzerthaus-Berlin-Markenauftritt-2

SRC:CLR

  • Positioning
  • Brand identity systems (CI/VI)
Metadesign Srcclr Brand Graphics Thumbnail

Quotient

  • Brand identity
  • Dynamic design guidelines
MD Web Cases Quotient 05

Lucerne Festival

  • Positioning
  • Naming
MD Web Cases Lucerne Festival 3

La Mobilière

  • Brand identity
  • Dynamic design guidelines
Mob Case 11

Kuoni

  • Positioning
  • Brand identity systems (CI/VI)
Md Web Cases Kuoni 01

Dortmund Concert Hall

  • Brand identity
  • Brand communications
M03 comp v001 rgb kl

Young Investors Organization

  • Brand identity
  • Brand implementation
Md Web Cases Yio 01

Cembra Money Bank

  • Brand identity
  • Brand implementation
Md Web Cases Cembra 02

The Boston Consulting Group

  • Brand identity systems (CI/VI)
Metadesign thebostonconsultinggroup design

dormakaba

  • Positioning
  • Brand communications
MD_Web_Cases_DOK_3_2

Adam Riese

  • Positioning
  • Naming
Adam riese logo xl

Steiner

  • Positioning
  • Brand architecture
Md Web Cases Steiner 00

Valiant

  • Positioning
  • Brand identity systems (CI/VI)
Valiant Case 9

Morel

  • Positioning
  • Purpose, mission, vision
Metadesign Morel Keyvisual Woman

Automatic

  • UI/UX design
  • Web and app design
Metadesign Automatic Brand Identity Design Thumbnail

Jura Materials

  • Messaging and claims
  • Brand communications
Md Web Cases Jura 011

NZZ

  • Brand identity systems (CI/VI)
Nzz01

Ex Libris

  • Brand identity
  • Brand implementation
Md Web Cases Ex Libris 01

swissnex

  • UI/UX design
  • Web and app design
Metadesign Swissnex Wall Illustration Design

Ammega

  • Positioning
  • Naming
MD Web Cases Ammega 190705 2

ARAG

  • Brand identity
  • Brand implementation
MDDUS_ARAG2

Deutsche Telekom

  • UI/UX design
Telekom markenzertifikat header 02

Bifidus

  • Purpose, mission, vision
  • Packaging design
Md Web Cases Bifidus 05

Midea SteamCube

  • Brand architecture
  • Brand identity
10 Mdbj Midea Steamcube 8008001

Beijing Design Week 2015

  • Brand identity systems (CI/VI)
161024 BJDW Award lim 01

GESTE Engineering

  • Brand identity systems (CI/VI)
Metadesign Geste Visual Identity

Loylogic

  • Messaging and claims
  • Brand communications
Md Web Cases Loylogic 06

FIND

  • Brand identity
  • Brand communications
Mdge Web Cases Find 05

Obentos

  • Naming
  • Brand identity
01 obentos reddot 1132x800 RGB

Walser Privatbank

  • Positioning
  • Dynamic design guidelines
Md Web Cases Rbk 01

Financial Engines

  • Brand identity
  • Brand governance
Metadesign Financial Engines Website Design

SAIC Volkswagen

  • Brand identity
  • Employee engagement
5

TrueFacet

  • Brand identity systems (CI/VI)
  • Packaging design
Metadesign Truefacet Website Design

ERGO

  • UI/UX design
  • Motion design (A/V)
Ergo header 02

Parship

  • Positioning
  • Brand portfolio and architecture
Parship XL Logo

Smartenergy

  • Positioning
  • Brand identity
SEN Webcase 1

graubünden

  • Brand strategy
  • Brand portfolio and architecture
MD ZUR Web Case Graubuenden 09 1

Virtual Brand Space: Kärcher

  • Spatial design (retail, trade, signage)
Kaercher GM 1

Retail concepts: Volkswagen

  • Spatial design (retail, trade, signage)
201020 13 Street Pillon 1

Hybrid exhibition design: Groz-Beckert

  • Spatial design (retail, trade, signage)
01 190515 GB Web Case Layouts

Hybrid exhibition design: Groz-Beckert

  • Spatial design (retail, trade, signage)
16 190515 GB Web Case Layouts10