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SAIC Volkswagen

SAIC Volkswagen, a Sino-German joint venture, is one of the oldest such cooperatives in China.

Sector

  • Automotive & mobility

Services

  • Brand identity systems (CI/VI)
  • Leadership and employee engagement

The new corporate identity reflects the updated corporate vision and raises awareness of the two brands at the heart of the company’s operations: Volkswagen and ŠKODA. It also better represents the joint venture’s standing in the business community and boosts employee engagement.

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The new identity speaks to the company’s perpetual and sustainable forward movement while remaining dedicated to the needs of people and society.

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The central idea at the heart of the new identity is the unity of “faster, stronger, higher.” With a graphic arrow pattern, the new design cleverly draws on the Chinese character “人”(people), which is a part of “众” (crowds of people), a pivotal character in the joint venture’s Chinese name.

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“MetaDesign’s unique point of view and superior design abilities facilitated SAIC Volkswagen to revamp its corporate identity.”

PR Department, SAIC Volkswagen

Need more information?

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