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SAIC Volkswagen

SAIC Volkswagen, a Sino-German joint venture, is one of the oldest such cooperatives in China.

Branche

  • Automobilindustrie & Mobilität

Servicedienstleistungen

  • Brand Identity Systems (CI/VI)
  • Leadership and Employee Engagement

The new corporate identity reflects the updated corporate vision and raises awareness of the two brands at the heart of the company’s operations: Volkswagen and ŠKODA. It also better represents the joint venture’s standing in the business community and boosts employee engagement.

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全新的形象表达上汽大众在致力于不断满足来自大众以及社会的需求,同时也不断地以可持续的发展步伐下前进。

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The central idea at the heart of the new identity is the unity of “Faster, Stronger, Higher.” With a graphic arrow pattern, the new design cleverly draws on the Chinese character “人”(people), which is a part of “众” (crowds of people), a pivotal character in the joint venture’s Chinese name.

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The central idea at the heart of the new identity is the unity of “Faster, Stronger, Higher.” With a graphic arrow pattern, the new design cleverly draws on the Chinese character “人”(people), which is a part of “众” (crowds of people), a pivotal character in the joint venture’s Chinese name.

MetaDesign’s unique point of view and superior design abilities facilitated SAIC Volkswagen to revamp its corporate identity.

PR Department, SAIC Volkswagen

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