SAIC Volkswagen

SAIC Volkswagen, a Sino-German joint venture, is one of the oldest such cooperatives in China.


  • Automotive & mobility


  • Brand identity systems (CI/VI)
  • Leadership and employee engagement

The new corporate identity reflects the updated corporate vision and raises awareness of the two brands at the heart of the company’s operations: Volkswagen and ŠKODA. It also better represents the joint venture’s standing in the business community and boosts employee engagement.


The new identity speaks to the company’s perpetual and sustainable forward movement while remaining dedicated to the needs of people and society.


The central idea at the heart of the new identity is the unity of “faster, stronger, higher.” With a graphic arrow pattern, the new design cleverly draws on the Chinese character “人”(people), which is a part of “众” (crowds of people), a pivotal character in the joint venture’s Chinese name.

SVW Transform RGB

"MetaDesign’s unique point of view and superior design abilities facilitated SAIC Volkswagen to revamp its corporate identity."

PR Department, SAIC Volkswagen

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