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Midea SteamCube

Sector

  • Industrial

Services

  • Brand portfolio and architecture
  • Brand identity systems (CI/VI)

As a subcategory of the Midea brand, the SteamCube needed to differentiate itself from its parent brand and position itself as a microwave in a category of its own.

The newly developed visual identity system uses a simple and authentic style to highlight the authentic cooking experience and advanced technology of the SteamCube.

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The use of a mature color palette alongside artistic and highly textured imagery creates a premium feel, reflecting the quality of the product. A clean and spacious layout ensures that focus remains on the product features.

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Need more information?

Contact MetaDesign Zürich +41 44 560 34 21