CI and VI are the pillars of a Brand's Identity.
Brand identity systems (CI/VI) are the visual elements created to represent and differentiate a brand. They include logos, typography, colors, and imagery used consistently across all touchpoints. These systems communicate a brand's personality and values, fostering recognition and a cohesive brand experience. It furthermore entails the development of comprehensive Brand Identity Systems that establish a distinct visual presence, resonating with audiences and reinforcing brand positioning.
