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Meizu

A lovable smartphone brand that continues to exceed expectations, Meizu inspires consumers to chase their dreams with the same spirit with which the company was founded.

Sector

  • Technology & telecommunication

Services

  • Positioning
  • Brand portfolio and architecture
  • Brand identity systems (CI/VI)

We developed their positioning, brand architecture, and new brand identity system to be “uplifting,” which reflects their philosophy to always push further and rise higher.

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The idea of uplifting was distilled to a balloon: a pure, human form that’s playful, distinctive, and memorable. The idea features in every facet of the new brand identity system.

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"Together with MetaDesign we continue to build the Meizu brand to be even more international, memorable, and loveable."

Li Nan, Vice President, Meizu

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Need more information?

Contact MetaDesign Beijing +8610 85 88 32 58