How we started the project:
Using theories and methods from linguistic research, we translate brands from psychology into human personalities (using established personality inventories) and use their foundations to develop voices and language content.
How we created the solutions:
With a consistent user-centered approach, interactive conversation profiles were created, which provide a basis for the development of voice assistants and chatbots. Five stages led to the conversation profiles:
- Discovering through The Profiler Lab®
- Defining profile prototypes
- Designing conversation branding
- Testing with profiler survey
- Delivering conversation profiles