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SIG

Branding for better: how we help B2B company SIG on its way to net-positivity

Sector

  • Industrial

Disciplines

  • Brand strategy
  • Positioning
  • Purpose, mission, vision
  • Brand identity
  • UI/UX design
  • Spatial design
  • Packaging design

It's no secret: the world needs to reduce carbon and plastic. And as the world's population grows, it can't hurt to provide more and safer food. That's why SIG, a leading provider of aseptic packaging systems and solutions, has set itself the vision of becoming the sustainability leader in the industry, with the goal of being net-positive by 2050. Ultimately, SIG wants to give back more to people and the planet than it takes.

That's quite an ambition - too good to be true? Not at all, because SIG has not only declared itself a force for good but has also put its money where its mouth is and made net-positivity part of its corporate strategy. We at MetaDesign, SIG's creative strategy and branding partner, did our part.

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One strategic ambition, one mindset, one narrative: we translated SIG's net-positivity ambition into this simple guiding principle: "for better. "For better" enables SIG to create the most sustainable packaging solutions across categories and channels. It drives SIG to deliver innovative and flexible solutions, pioneer technology, and ultimately help transform customers' businesses for the better.

Speaking of the visual brand experience, we translated "for better" into the attributes "human, dynamic, bold", making the SIG spirit tangible. Since at SIG every great idea for net-positivity starts with a scribble, we made the scribble the big idea of the design experience. The design not only underscores the authenticity of SIG, which gives more to people and the planet than it takes, but also tells a story of speed and dynamism, underscoring the urgency of the net-positivity ambition.

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