One strategic ambition, one mindset, one narrative: we translated SIG's net-positivity ambition into this simple guiding principle: "for better. "For better" enables SIG to create the most sustainable packaging solutions across categories and channels. It drives SIG to deliver innovative and flexible solutions, pioneer technology, and ultimately help transform customers' businesses for the better.
Speaking of the visual brand experience, we translated "for better" into the attributes "human, dynamic, bold", making the SIG spirit tangible. Since at SIG every great idea for net-positivity starts with a scribble, we made the scribble the big idea of the design experience. The design not only underscores the authenticity of SIG, which gives more to people and the planet than it takes, but also tells a story of speed and dynamism, underscoring the urgency of the net-positivity ambition.
