Citystore:
Volkswagen

Sector

  • Automotive & mobility

Disciplines

  • Spatial design (retail, trade, signage)
  • Event
Video is loading…

Volkswagen goes downtown: don't wait for people to come to you. Meet the people where they shop!

2 3 FR

MetaSpaces developed a highly flexible, scalable format for Volkswagen: The Volkswagen City Stores. Human, inviting, inspiring, focused - the new brand tonality is also the basis of the staging here. By combining physical and digital elements, we created a holistic brand experience in places where you wouldn't expect it.

190523 City Store SL CJ 02
190524 City Store Rastersystem Frames Small
Video is loading…

In conjunction with different floor plans from small to large, a flexible set of standardized displays for content and decoration is used. The modular furniture system is multi-functional, user friendly and can be produced worldwide.

Need more information?