Re-defining the possible.
Qvest delivers future-forward work by understanding tech, media, and people to drive business value. After three decades of experience helping global brands and industry leaders stay ahead, it was Qvest’s turn for a change that reflects their own continuous transformation and ambition to lead the media market with confidence.
The company’s new strategic positioning as the “Pacer” is translated into a distinctive brand experience across all media and communication touchpoints. Each element of the new design system is built upon this strategic foundation: courageous, energetic, driven, and trustworthy. Keywords that come alive in a dynamic and scalable brand design, which provides a visual stage for all communicative purposes of Qvest.
A new logo and typography, a fresh and bold color palette, a modern picture style and a system of flexible shapes were developed to visually translate the character of the Qvest brand.
To bring the new corporate design to life, several online and offline touchpoints for both internal and external use were created. Ranging from social media and motion design to stationery and office applications, UI design systems or trade fair design – Qvest is well equiped to reach its goals and enter a new era.
"The brand strategy process has led us to a clear value proposition for our global service offering. The sharpened positioning of the brand as “The Pacer”, the harmonized corporate identity, and the distinctive design make Qvest accessible and convey the new brand values clearly and recognizably. Our project mission was “Wow!” - and we achieved that with MetaDesign."
Contact MetaDesign Düsseldorf mail.dus@metadesign.com +49 30 59 00 54 0
