Haufe Group

The offers of Haufe Group are aimed at a broad target group in the B2B sector - from solo freelancers to large companies. As part of a reorientation and strengthening of the umbrella brand, MetaDesign has translated the new positioning of Haufe Group into a concise and differentiating brand identity. The visual guiding principle of the design is the change of perspective, which visually translates the empathy and understanding for employees and customers and constantly opens new windows into the future.

Brand characterising down to the smallest detail

Design elements, layout composition and animation create a design that is consistent down to the last detail and characterises the brand, making the idea of a change of perspective tangible throughout the entire brand identity.

Derived from the logo, the unusual design language is reflected in the new corporate typeface, the pictograms and the layout elements. Clear animation principles lend even more dynamism to the play with perspective.

Approachable and authentic

Haufe Group's most important success factor is its employees. The new visual style (created in collaboration with Steffen Höft) translates this attitude into powerful motifs and tells real stories from the Haufe Group universe, with real protagonists in authentic situations. Appreciative, differentiating and credible.

Visible at all relevant contact points with the brand

From the office equipment to the digital presence and social media to the brand in the room - the identity of Haufe Group is consistent throughout every aspect of communication and interaction.