When BYTON was born in 2016, its challenge was to build a premium, global, connected car brand from the ground up.
The brand had taken a strong first step thanks to its unique Latin name derived from “bytes on wheels”, and it now needed an equally powerful and memorable Chinese name.
Two characters, a memorable name
Punchy and powerful, these two characters form a strong emotional complement to the brand’s tech-driven Latin name. At the same time the name underscores the brand’s confidence, vision, and drive – to bravely face the future, to build a better electric car, and ultimately to drive mobility itself forward.