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BYTON

Tech-driven, future-facing

行业

  • Automotive & mobility

服务

  • Naming

Aiming to create an one-of-a-kind connected car, the BYTON brand is as much about mobility as it is about balance: between Chinese roots and global ambitions, between futuristic technology and timeless sensibility, and between elegant design and masculine performance.

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The situation

When BYTON was born in 2016, its challenge was to build a premium, global, connected car brand from the ground up.

The brand had taken a strong first step thanks to its unique Latin name derived from “bytes on wheels,” and it now needed an equally powerful and memorable Chinese name.

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What we did

  • Developed 4,073 naming candidates that were then narrowed to just 31 before a final name was selected
  • Conducted multiple rounds of Chinese character association analysis, cultural checks, and legal research
  • Conducted internal and external focus groups
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Our solution

Two characters, a memorable name

Punchy and powerful, these two characters form a strong emotional complement to the brand’s tech-driven Latin name. At the same time the name underscores the brand’s confidence, vision, and drive – to bravely face the future, to build a better electric car, and ultimately to drive mobility itself forward.

Byton Naming bearbeitet

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