To bring this value and the associated ambition to life, MetaDesign has turned the Passugger brand into a statement of the original, the genuine and the enduring. Under the idea of "Unfiltered", MetaDesign created a fresh brand identity for Passugger. A dynamic design language reflects the unique diversity of Passugger's six mineral water springs. A visual world with a clear focus emphasizes the content. In turn, a striking typeface makes Passugger's craftsmanship tangible, and concise messages convey Passugger's the directness and self-confidence.
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Passugger
A statement for Switzerland's oldest mineral water brand
The mineral water market is competitive and characterized by large suppliers. Smaller mineral water brands in particular need to make a clear statement in the market. MetaDesign positioned the Passugger brand and made its claim clear in a new brand experience.
From the Theophil spring in Passugg, to the bottle, to the table, for over 120 years: This is Passugger, the original in the iconic green bottle. It's the established classic in both, country restaurants as well as in fine dining city eateries. In 2005, the current owners from Graubünden repurchased Passugger from Feldschlösschen and brought the range into the future with respect for the original and a focus on the needs of the catering and hotel industry.
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