Unlike traditional security providers, GetSafe encourages customers to take their system with them if they move. We designed packaging that makes doing so easy.
Creating a brand from scratch is no small undertaking.
Our first step with GetSafe was to find a position it could own in the crowded home-security market. We zeroed in on the idea of freedom. With freedom as our guide, we were then able to develop a brand personality that would set GetSafe apart from the competition.
We reinforced the idea of freedom with a snapshot photography style. This is a product for people on the go.
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