Fewer rules, more room for maneuver and more entrepreneurship.
The new brand experience principles set the tone for the integrated and not only visual design of all points of contact of the brand, and in doing so always apply the motto: fewer rules, more room for maneuver and more entrepreneurship. The brand experience principles make branding employees around the world capable of acting and are crucial for the new Brand Design. This is modular, responsive, flexible and at the same time has a high recognition value.
The point that the point is making.
A central design element is the “point” derived from the logo, which can be used differently depending on the reason, target group and application and serves as a key visual for high recognition.