Baloise sees the world as a place full of opportunities. It understands its role as being an inspiring partner for its customers' tomorrow. The design principle, strong in form and colour, opens doors to new worlds. The warm, accessible imagery and illustrations, as well as a bespoke typeface, shape the unique character of the brand. Defined brand themes and messages, combined with the appropriate language style, complete the brand experience.
For a world full of opportunities
The Baloise Group is a leader for insurance and finance in four European countries. To further strengthen its market position and to facilitate its international growth, Baloise decided to optimise their brand design and brand strategy.
For the first time in The Baloise Group’s history, all companies will possess a common name and brand identity. The new brand strategy brings employees closer together, creates synergies between business units and markets, and reduces complexity for customers.
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