Metadesign San Francisco Ballet Dancer

San Francisco Ballet

The audience for America’s oldest professional ballet company isn’t getting any younger.

Sector

  • Arts & culture

Disciplines

  • Brand identity systems (CI/VI)
  • Brand implementation
Metadesign-san-francisco-ballet-brand-identity-design

The rebranding aimed to reinforce the international reputation of the company and position it for the future. Our team of creatives worked in collaboration with artistic director Helgi Tomasson to create the identity system. The strategic idea behind the logo was to highlight the dance company’s repertoire and establish the ballet as an ‘exciting and cultural destination’. The logo combines elements from the traditional 19th century typeface Didot with the contemporary Galaxie Polaris. So, it was about honoring the past and infusing it with the future whilst acknowledging the present. There was a discussion around taking the traditional ballet art form and bringing to it a new, contemporary experience to represent the company moving forward. Elements of the logo are ‘choreographed’ as if on a stage, and the letters are ‘orchestrated’ to suggest the dynamic nature of the ballet art form. It highlights aspects of production lighting and shadows created on-stage through the use of a grey colour palette.

Metadesign San Francisco Ballet Brochure Design Spreads
Metadesign San Francisco Ballet Brochure Design Inside Spreads
Metadesign San Francisco Ballet Dancers
Metadesign San Francisco Ballet Giselle Dancers
Metadesign San Francisco Ballet Brochure Design Inside Spread
Metadesign San Francisco Ballet 75Th Anniversary Banner Design
SF-Ballet_75_2
Metadesign San Francisco Ballet Opera House Banner Design

Need more information?

Contact MetaDesign San Francisco +1 415 293 23 40