The new San Francisco Ballet logo combines elements from Didot, a nineteenth-century typeface, and Galaxie Polaris, created in 2005. The result fuses the spirit of modern choreography with the tradition of classical ballet.
San Francisco Ballet
The audience for America’s oldest professional ballet company isn’t getting any younger.
For its 75th anniversary, San Francisco Ballet wanted to evolve the brand so that it would both celebrate the past and anticipate the future.
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