So how can you continue to inspire 12,000 subscribers and an ever-growing fan base? With innovative formats, rousing festivals, and surprising communication.
A visionary director, a charismatic principal conductor, and a cross-disciplinary team of MetaPeople who love music – in 2012, that was the prelude to a resounding future for the Konzerthaus Berlin, a concert hall with a rich heritage.
A new brand strategy, a new look and feel, and a new, diverse program were the ways to get even more people excited about classical music. And it worked: since then, visitor numbers have grown and grown.
“With an unusual approach and poetic imagery, this campaign communicates the intelligent humor of our principal conductor, Iván Fischer, while highlighting the open-door mindset of the Konzerthaus Berlin.”
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