With guidance from MetaDesign, E.ON has been gradually rolling out its new brand internationally. MetaDesign also acts as a gateway to E.ON’s agency partners across the globe.
From classic energy supplier to supplier of intelligent energy networks, renewable energy, and smart, individual customer solutions, E.ON is transforming itself for the energy future.
To express this transformation, MetaDesign developed a completely new, agile brand identity for E.ON that puts customer needs in focus. The result earned the CHARGE Energy Branding Award as world’s best energy brand.
“The new E.ON brand was primarily developed from a digital perspective. It thus visualizes a future orientation and can be adapted to any communication platform and the associated needs of our customers.”
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