Eon Bag Small

E.ON

From classic energy supplier to supplier of intelligent energy networks, renewable energy, and smart, individual customer solutions, E.ON is transforming itself for the energy future.

Sector

  • Energy

Disciplines

  • Brand identity systems (CI/VI)
  • Interaction and experience design (UI/UX)
  • Dynamic design guidelines

To express this transformation, MetaDesign developed a completely new, agile brand identity for E.ON that puts customer needs in focus. The result earned the CHARGE Energy Branding Award as world’s best energy brand.

EON_Case_Twitter
Eon Case Web

“The new E.ON brand was primarily developed from a digital perspective. It thus visualizes a future orientation and can be adapted to any communication platform and the associated needs of our customers.”

Ilke Rangette, Head of Group Brand Management & Sponsorships, E.On

With guidance from MetaDesign, E.ON has been gradually rolling out its new brand internationally. MetaDesign also acts as a gateway to E.ON’s agency partners across the globe.

Eon App Small
Eon Case E World

Need more information?

Contact MetaDesign Düsseldorf +49 211 69 07 87 21