Designing the new frontier of digi-physical grocery shopping
In-store grocery shopping has basically looked the same for years, with self-scanning since long established as a normality. Allowing for a smoother shopping experience but with its limitations, such as hardware requirements and payment through physical terminals. With the introduction of an end-to-end smartphone shopping journey in physical stores, customers will now save time and effort while allowing Coop to rapidly scale its omni-channel shopping experience across stores without heavy investments in physical infrastructure. Scan - Pay - Go. Simple as pie.
From project start to live beta in just 3.5 months
Throughout the project BBH’s sprint based design process has been applied with a cross-perspective team working integrated with Coop and partner specialists. Through continuous prototyping and testing the project team moves with speed in a creative operation - synchronized with technology and strategic objectives - guided by quantitative and qualitative data. This effective approach allowed us to go from project start to live beta in only 3,5 months. In parallel with defining the user experience and service design principles BBH worked together with Coop store teams and architects to realize a fully seamless shopping experience tailored around Scan & Pay.
