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Obentos

Obentos is a healthy casual-dining restaurant in Beijing.

Branche

  • Konsumgüter & Einzelhandel

Servicedienstleistungen

  • Naming
  • Brand Identity Systems (CI/VI)
  • Brand Implementation

The name originates from the famous Japanese lunch container, the bento box, known for its refined flavor, friendly convenience, and nutritional harmony. Inspired by the origins of the bento and the company’s belief in healthy, tasty food, the identity concept of “perfect balance” was introduced to represent a healthy recipe that draws on lifestyle, diet, and flavor.

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The flexible identity achieves this “perfect balance” by combining different flavors using a contrasting modular layout principle that draws on a fresh, appetizing color palette and distinctive illustrations, both inspired by the restaurant’s natural ingredients.

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Frequently ordered as take-away, the dishes are packaged in containers made from natural materials with illustrations that bring to life the concept and greet customers with every bite.

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Mehr Informationen?

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