Under the guiding principle "We power creation," we have led the brand into the future. We are repositioning Saurer strategically as an innovative leader, while also strengthening the Masterbrand through a one brand strategy. Visually, a dot characterizes the new brand experience. It forms a springboard for storytelling with bold, communicative, and benefit-oriented statements in the market. The result is a clear and powerful appearance, which we launched externally at the ITMA (International Textile Machinery Exhibition) in Barcelona.
A statement in the market
In 160 years, Swiss industrial icon Saurer has become a leading global technology company. Specializing in machines, components and solutions for processing yarn and fibres makes Saurer a versatile industrial partner – from haute couture to tyres to e-mobility batteries. The challenge: To create a brand fit for the new age of increasing automation, networking of people and industry 4.0.
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