Parmigiani
With a desire to make its brand more of a growth lever, Parmigiani wished to reinforce its brand identity and its communications policy.
The development of a strong identity, based on the brand signature “Mesure et Démesure” (Exact and Exultant), and a coherent visual language enabled the Parmigiani brand to stand out and to claim its status as a top-tier manufacturer.
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