At the heart of the brand experience is the celebration of diversity epitomised by the festival itself. Young talents meet established masters, tradition meets innovation, and central Switzerland meets the world. This diversity and extremes are expressed in a self-confident, lively, and colourful brand.
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Lucerne Festival
Raising the curtain for diversity
Every year, Lucerne Festival brings the world stars of classical music to Switzerland. Its recipe for success is to continuously create new and innovative music programmes. In order to underscore its reputation for entrepreneurial and cultural excellence, and to inspire a younger audience, MetaDesign developed an umbrella brand strategy that unites the three formats ‘Symphony’, ‘Contemporary’ and ‘Music For Future’ under the motto ‘We are Festival’.
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