How do we transfer the ERGO brand into the digital age without losing important brand assets in the process?
Changing customer needs and the demand for a clear digital orientation required strategic repositioning. Furthermore, individual brands had to be consolidated into one strong ERGO brand to provide greater clarity in the increasingly complex insurance market. As a long-standing partner, MetaDesign supported this exciting next development step for the ERGO brand.
On the basis of the new strategy, we challenged the status quo and adapted it to the needs of the target groups.
Interactively and in close cooperation with customers and stakeholders, various design routes were created, consolidated, tested and finalised, step by step. All this was driven by the idea of design thinking and client-agency co-creation.
A design system that adapts very flexibly to different needs.
Lots of text, little image-building? Even more product? Or a lot of image-building? All of this can be put together quickly and intuitively. Users are provided with all relevant brand and design information as well as templates via the new Brand Management System. Including an e-learning tool that easily and playfully introduces new users to essential brand elements, strategy and example application.