Md Web Cases Bifidus 01


In 1988 Migros launched at first with Bifidus: a probiotic yogurt line.


  • Positioning
  • Purpose, mission, vision
  • Messaging and claims
  • Brand identity systems (CI/VI)
  • Packaging design

Decades later, selling points like “promotes immune and digestive system” had become passé. Bifidus needed a new approach and guiding ideas. The moment had come to convey Bifidus as a brand – to awaken the spirit, to free, to stand for good feelings all around.

Md Web Cases Bifidus 05
Md Web Cases Bifidus 03
Md Web Cases Bifidus 02


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