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Bifidus
In 1988 Migros launched at first with Bifidus: a probiotic yogurt line.
Decades later, selling points like “promotes immune and digestive system” had become passé. Bifidus needed a new approach and guiding ideas. The moment had come to convey Bifidus as a brand – to awaken the spirit, to free, to stand for good feelings all around.
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