A marker is the main design element which works as a navigation element and highlights the most important information for the customer. It is a reference to a human gesture in a digital world — it helps the user to make complexity manageable.
Making complexity manageable
Wüstenrot + Württembergische (W+W Group) wants to add a new digital based insurance brand to their portfolio.
Adam Riese offers custom-fit products and provides a simplified communication to convert the complexity of the insurance market into a manageable experience for the customer.
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