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Carl F. Bucherer

Founded in the heart of Switzerland, Carl F. Bucherer has been synonymous with uncompromising quality, entrepreneurial independence, and passionate craftsmanship since 1888.
A frontrunner in haute horlogerie, Carl F. Bucherer is inspired by the elemental force of Central Switzerland and the founder’s free spirit.

Sector

  • Luxury & lifestyle

Disciplines

  • Positioning
  • Brand communications (internal and external)

We guide Carl F. Bucherer back to its roots, emboldening the brand’s heritage and ambition.

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The situation

Carl F. Bucherer ranks among the most distinguished brands in the haute horlogerie. The way into the future takes the brand back to its roots. Uncompromising quality, entrepreneurial independence, and passionate craftsmanship since 1888. A frontrunner in haute horlogerie, Carl F. Bucherer is inspired by the elemental force of Central Switzerland and the founder’s free spirit. We guide Carl F. Bucherer back to its roots, emboldening the brand’s heritage and ambition.

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Our strategy

A brand that unites passion, distinctive style, and exquisite sophistication in an unparalleled manner.

The unique combination of its values heritage, independence, and craftsmanship characterizes the new brand. The entrepreneurial free-spirit of the founder Carl F. Bucherer is crucial, while Lucerne as a cultural and historical magnet with international stature shapes the foundation. The evolved brand appearance communicates the profile with even more determination and self-confidence.

What we did

We develop the positioning of the brand, create a new look and accompany Carl F. Bucherer henceforth.

  • Brand positioning
  • New brand appearance
  • Image media (brand book)
  • Annual product communication (collection)
  • Internal implementation (workshops)
  • Assortment panel (expert evaluation)
  • Anniversary communication
  • Anniversary book
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Our solution

The commitment to its provenance, along with the ambition of the brand, is distinctly tangible at all levels. The new compelling brand clearly reflects the profile of Carl F. Bucherer, not least in the context of its competitors. Particularly regarding product range and development, the brand provides guidance. Carl F. Bucherer consciously takes advantage of this aspect, gaining more profile ever after, along with a broad attention for its manufactory competence.

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The numbers speak for themselves

  • 800+ designed pages in consumer media publications

  • 2 flagship stores

  • 6 strategically accompanied collections

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Need more information?

Contact MetaDesign Zürich +41 44 560 34 21