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The future of healthcare branding

Healthcare has changed significantly over the years. And COVID19 changed things up again. Here's a look at how you can unlock brand potential, create business value, and transform a whole industry.

Rethink. Transform. Resolve.

What are current trends in healthcare branding? What are marketing strategists doing differently in a new normal that regards innovation, efficiency, sustainability, equity, integrity and access to good health as measures of progress? We curated a panel of healthcare experts and asked them for their perspectives on rethinking healthcare branding, unlocking brand potential and creating business value.

Brand experience by design

Element Perspective1

Focusing on every interaction along the customer journey. Digital and analog.
By “designing” them, healthcare brands can create delightful brand experiences. Increasing longevity.

What's your purpose?

Element Perspective2

What’s on the inside matters as much as the outside. Purpose guides business – the key to powerful and impactful communications.

Access & Inclusion

Element Perspective3

Knowing how your audience consumes content. Begin to successfully shape the touchpoints where communication comes to life. In the pursuit of creating a sustainable, more inclusive world.

Our panel of global healthcare experts

Cedric Berset

Director of Marketing, Communications & Sales at Medgate


Margaret Chan-Thorp

Founder and CEO


Dr. Prakash Govitrikar

Doctor of Dental Medicine


William R Henning Jr

Manager, Corporate Communications Department at Daiichi Sankyo Co., Ltd.


Christine Lane

SVP, Marketing at AmerisourceBergen


Dr. Cécile Mack

Managing Director Digital Products & Marketing at Springer Medizin Verlag GmbH


Ariane Mellenthin

Head of Corporate Marketing & Communications at SIGVARIS GROUP headquarters


Majid Nolley

Manager, Brand & Marketing Operations at Allscripts Healthcare


Prof. Dr. Volker Nürnberg

Professor of Health Management at Allensbach University


Steve Plesker

Managing Director Market & Products at AOK-Bundesverband


Dr. Florence Randrianarisoa

Physician and medical journalist


Belinda Steinmann

Marketing Directorat at Orthotec


Margaret B. Thompson

Family Therapist


Till Trilling

CEO of Berlin-based fitness startup ride.bln.


Dr. Benedikt Zacher

Entrepreneur and Investor, CIO bei Vindex


Download our whitepaper

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