Employer Brand Maturity Index®

Reveal and unleash the full potential of your employer brand with MetaDesign's EBMI®

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EBMI® is MetaDesign's evidence-based measurement and management system to take your employer brand to the next level, no matter where you are in your employer branding journey.

Building a responsive and future-proof employer brand today is a challenging task – there is a lot to know, and it can get crazy. You need to know exactly where you stand (compared to your competitors) and the right next steps to take while continuously monitoring and managing your journey. The EBMI® can help you with all of that and highlight the return on what you are investing in your employer brand.

Why should you care?

People are demanding radical changes from their employers and your people strategy today can change your course as an organization

of working adults say an employer’s values and purpose are important to them when choosing a job.

of workers stated that it's crucial for them to work for an organization that values their emotional and psychological well-being.

of people want want more societal involvement by business on issues such as climate change, economic inequality, and workforce reskilling.

Quantify your impact with your EBMI® score

This evaluation helps with orientation and allows you to determine exactly which stage your company is currently at on its own employer brand journey. And whether you are leading the race with your competitors or not and how best to improve your standing with a concrete plan of action.

Getting it right can power your business growth

The EBMI® advantage

INSIDE-OUT: The EBMI® combines both internal and external perspectives for a complete brand picture.
DATA-DRIVEN: It emphasizes standardized, robust data collection for reliable, long-term comparisons.
ACTION-READY: It goes beyond identifying issues to offer both short-term fixes and long-term solutions.
BRAND-CODED: The EBMI® cuts through the noise, steering clear of convoluted HR and marketing metrics. We focus on a systematic, integrated approach to brand building.

The EBMI® system – what you will get tailored to your business needs?

Deciding on your next employer branding initiatives and activities:

MetaDesign Analyst assessment based on publicly available sources incl. competitor benchmarking.

Recalibrating your strategy and target setting:

Internal assessment based on publicly available sources. existing research (incl. competitor benchmarking) and management interviews.

Assessing the impact and progress of your employer branding spends:

Internal assessment based on publicly available sources, existing research (incl. competitor benchmarking), management interviews, with employee and talent surveys for a complete picture.