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Retail concepts:
Volkswagen

行业

  • Automotive & mobility

服务

  • Spatial design (retail, trade, signage)
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The Situation

The New Volkswagen – a brand reinvents itself. With the new brand design, the group creates more than just a new visual brand presentation. They initialize a new, holistic brand experience covering all touchpoints and all channels. The new brand design roll-out was done globally at every dealership, leveraging available assets that could be integrated in the new look and feel. The particular challenge:

  • Different architectural styles and area sizes
  • Incorporate existing stock elements
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Our solution

By designing a modular, scalable furniture and facility system, MetaSpaces helped Volkswagen transform its dealership facilities into experiential customer landscapes. Now dealers have the freedom to launch new dealerships or upgrade existing dealerships quickly and inexpensively.

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Want to find out more about Virtual Brand Spaces? Go to our dedicated product page.