The Swiss Cancer League offers more than its name says. We accompany the organization on its way and in a sensitive topic. One in every three Swiss once in his life suffers from cancer. Despite this number, cancer is hardly debated in everyday life. This is where the league comes into play with a key role and responsibility. Though, its valuable benefit doesn’t always reach the people as expected. We accompany the Swiss Cancer League in its challenge.
We are developing an umbrella brand appearance for the Swiss Cancer League that courageously brings up the tabooed topic. The new brand appearance is direct and blunt, without lacking finesse and tact. Yet, the brand states clearly the broad contribution of the Swiss Cancer League regarding prevention, early recognition, consultation, professional support, and research funding; not only for the affected people but also their social environment and society as such.