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Volkswagen China

For nearly a decade we’ve partnered with Volkswagen Group China as they continue to expand in the world’s largest and most dynamic car market.

Sector

  • Automotive & mobility

Disciplines

  • Market and brand equity insights
  • Brand identity
  • Spatial design (retail, trade, signage)
  • POS design
  • Brand implementation
  • Brand governance (blueprint and monitoring)
  • Brand help desk

Our strategic consultation, brand management programs, sub-brand campaigns, and comprehensive dealership designs always have one goal in mind: to help Volkswagen remain the one and only people’s brand.

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The Volkswagen corporate design online platform is the ultimate brand management tool. It provides access to detailed brand information, including digital design templates and tools for joint ventures, agencies, dealers, and marketers to ensure consistent, efficient, and up-to-date brand implementation across China.

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We translated the global modular dealership concept to China, accommodating a range of formats and scales for different servicing needs.

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We localized and implemented the global Think Blue initiative across China with a range of activities, including e-mobility, CSR, and internal engagement.

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Need more information?

Contact MetaDesign Beijing +8610 85 88 32 58