The Situation
The New Volkswagen – a brand reinvents itself. With the new brand design the group creates more than just a new visual brand presentation. They initialize a new, holistic brand experience covering all touchpoints and all channels. The roll out of the new brand design was done globally at every dealership leveraging available assets that could be integrated in the new look and feel. The particular challenge:
- Different architectural styles and area sizes
- Incorporate existing stock elements
