A new insurance brand. Six months’ time. And nothing should be typical for an insurance company.


  • Financial services


  • Dynamic design guidelines

In 2010, ERGO asked MetaDesign to write a new chapter in its history. The result: a pioneering brand look and feel and a nationwide roadshow to reach every employee. Since then, MetaDesign has been continuing to develop the strategic direction of the other group brands as well.

ERGO-Markenfuehrung-Meta Design-1

“We wanted ERGO, the name of the holding company, to become a consumer buzzword within a very short time. And that’s exactly what happened. Even more: ERGO became the epitome of an insurance company that stands for transparency and straight talk because it focuses on people.

Ulrike Jochum, Head of Advertising & CD, ERGO

ERGO-Markenstrategie-Meta Design-2

When 50,000 employees all believe in one thing, they can inspire millions of customers.


Need more information?

Contact MetaDesign Düsseldorf +49 211 69 07 87 21