Md Web Cases Steiner 05

Steiner

Sector

  • Consumer goods & retail

Services

  • Positioning
  • Brand portfolio and architecture
  • Brand identity systems (CI/VI)
  • Brand implementation
  • Brand governance
  • Change management

A new focus in its core business, a takeover by an Indian construction company, and management changes – all have had a major impact on Steiner, the Swiss developer and contractor. Management and employees sought a new self-image, and they will find it by taking the lead together.

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