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San Francisco City Clinic

Known for their expertise. Loved for their care.


  • Healthcare


  • Positioning
  • Brand identity systems (CI/VI)

San Francisco City Clinic is a trusted source for sexual health services and information, known for their experienced professionals and commitment to delivering compassionate, high-quality care for over 100 years.

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In order for the San Francisco City Clinic to present their broadened healthcare vertical, we helped set up the strategic foundation for a successful redesign. We based our work on insights that we gathered from interviews with stakeholders as well as talking to users of the clinic and medical staff.

Just as the San Francisco City Clinic offers all their services on a non-profit basis, it was a pleasure for us at MetaDesign to make our contribution to such an important public institution by working on this project free of charge.

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Need more information?

Contact MetaDesign San Francisco +1 415 293 23 40