We bring the textile world together. From the development of the strategy and corporate design, new internal and external communications and worldwide trade fair appearances to packaging, media, sales and future topics - with our comprehensive range of services for marketing and business, we help to continue the Groz-Beckert success story. The task was to see and feel the purpose of Groz-Beckert in every corner of the booth. 1650 sqm for creating a powerful brand experience.
Groz-Beckert partnered with MetaSpaces to make its complex product offering visual and tangible to large tradeshow audiences. The result was a highly interactive, decentralized spatial design with a clear structure and flow. By creating a rich, immersive media tunnel with visual animations, potential customers were able to build deeper, personal connections with Groz-Beckert products.