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A lovable smartphone brand that continues to exceed expectations, Meizu inspires consumers to chase their dreams with the same spirit with which the company was founded.


  • Technology & telecommunication


  • Positioning
  • Brand portfolio and architecture
  • Brand identity systems (CI/VI)

We developed their positioning, brand architecture, and new brand identity system to be “uplifting,” which reflects their philosophy to always push further and rise higher.

The idea of uplifting was distilled to a balloon: a pure, human form that’s playful, distinctive, and memorable. The idea features in every facet of the new brand identity system.

"Together with MetaDesign we continue to build the Meizu brand to be even more international, memorable, and loveable."

Li Nan, Vice President, Meizu

Need more information?

Contact MetaDesign Beijing +8610 85 88 32 58